Overview
The project focused on developing a modern, secure, and user-friendly website solution that would not only facilitate efficient fundraising but also enhance the organization’s credibility among existing and potential supporters. Alongside practical functionalities, the website was designed to meet all Google Ad Grants requirements to secure up to €10,000 worth of monthly advertising.
In parallel with the technical development, efforts were made to ensure that the new website complied with the criteria necessary for obtaining advertising grants. This combination of technical excellence and strategic planning enabled the organization to leverage broader marketing opportunities, contributing to the dissemination of their mission.
Record-Breaking Success in Securing Advertising Support
During the project, the organization not only received a new website but also achieved a record-breaking result by securing Google Ad Grants support worth €10,000 per month for advertising in Just a few days.
This outcome was made possible through meticulous preparation of documentation and the website’s quality and compliance with all requirements. The new platform not only met technical criteria but also effectively communicated the organization’s mission, which played a crucial role in securing the grant.
The advertising support now enables the organization to reach a significantly broader audience, increase awareness, and raise funds more effectively to continue their important work.
#1 position in Google search
First, a comprehensive SEO analysis of the website was conducted, identifying opportunities to improve rankings. A suitable keyword strategy was developed, taking into account the Norwegian market and the specific niche – car scrapping.
We optimized the website’s content, structure, meta tags, and page titles to make them more search engine friendly. At the same time, link optimization was carried out to improve both internal and external link distribution.
A structured data schema was created for the website to achieve rich snippets in search results, thereby increasing the site’s visibility and attracting more organic traffic.
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