A conversion audit is a crucial step in documenting the issues on your site and determining solutions to properly address them.

Depending on the size and needs of the business, the conversion optimization audit can be very detailed (covering everything from traffic analysis to a detailed sales funnel analysis) or more focused – testing only the most important, proven user experience elements of the website.

Depending on your needs and budget, we create a custom proposal that meets your expectations.

Conversion Rate Optimization (CRO) is the process of systematically improving the user experience with the goal of increasing conversions.

CRO helps enhance the user experience, which in turn allows you to increase sales, average order value, customer loyalty, buyer satisfaction, and much more..

Analysis and Research

Depending on your budget, we always include more or fewer analytical tasks in the audit proposal. We analyze the information gathered so far about users, their behavior on the site, compare and look for effective solutions in competitors’ strategies.

Documentation of Findings (To-Do List)

You might think you know all the weaknesses of your website, but if you haven’t documented them, conversion optimization will be a tedious task that yields no results. Our findings are documented in a design program, so after the audit, a design specialist can continue the work.

Our conversion optimization process is data-driven and strategy-based.
We rely on the scientific method – formulating clear hypotheses about how specific changes will impact performance. Only one variable is tested at a time to ensure accuracy and reliability.

We never run tests spontaneously or with the mindset of “let’s see what happens.” In fact, in many cases, we can predict the outcome without the need to create A/B tests, because, through years of experience in this field, we have conducted hundreds of user experience studies, follow the latest trends, and monitor research from other institutions.

Our team, with extensive experience and accumulated knowledge, will help your business grow steadily and confidently by strategically optimizing performance on your website.

1. Hypothesis Creation

We create clear hypotheses based on audit insights, aiming to formulate a likely outcome that will serve as a success metric for each test.

2. Hypothesis Prioritization

We prioritize tests based on the predicted impact on user behavior, the potential financial value to be gained, and the anticipated complexity of implementing the test.

3. UI/UX Design

Based on priorities, we create two design versions – A and B. Both versions are carefully considered to ensure an engaging user experience and are prepared for testing.

4. Programming

Each design version (A and B) is implemented in the technical environment. We ensure that both versions’ functionality and stability meet high-quality standards.