Results
A conversion audit was performed, and updates were made to increase conversions.
Sales increased by 38%.
The technically outdated website was successfully updated, making the store safer and faster.
Throughout the process, we worked with a staging environment, and updates were deployed at night to ensure the store did not lose traffic or sales during work hours. Great attention was given to maintaining SEO rankings.
We performed speed optimization, which was essential for the website to run quickly and smoothly on both mobile devices and computers. Any additional delay or slow loading could not only reduce user satisfaction but also significantly decrease conversions.
Updated Website
When implementing conversion rate optimization (CRO) changes, with the primary goal of increasing sales, the visual aspect of the website was also updated.
As a result of the implemented solutions, new product sections appeared across various pages, and the design elements became more attractive and modern.
These changes were not the direct goal of the project, but they acted as a positive side effect – the website became visually more appealing and user-friendly.
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